What Kit offers
Kit combines signup forms, landing pages, email broadcasts, tagging and digital product sales. It suits creators who want to build a subscriber list and segment readers by what they signed up for.
What the Free plan includes
Kit documents up to 10,000 subscribers, unlimited forms, landing pages and broadcasts, plus tagging and segmentation. Its current Free plan guide puts visual automations and email sequences on the paid tiers. If your lead magnet needs a scheduled welcome series, price the paid workflow before choosing.
Paid plans at a glance
Kit lists these entry prices at up to 1,000 subscribers on monthly billing. Prices scale with list size. Use the official calculator for the size of your list and your billing cadence.
| Plan | US monthly entry price | When to consider it |
|---|---|---|
| Creator | $39 | Visual automations and email sequences |
| Pro | $79 | Advanced testing and reporting for a growing list |
Newsletter content and permissions
Kit’s terms distinguish your subscriber content and data from the platform’s own materials. Review the license you grant Kit to provide the service. Use subscriber lists you are authorized to contact and clear the rights to third-party material before sending or selling it.
How to choose a plan
Start with Free if you primarily send manual broadcasts and need subscriber tags. Compare Creator if a scheduled sequence is central to your workflow. Consider Pro once you can name a reporting or testing need the Creator plan does not meet.
FirstOfTen evaluation status
This profile is based on vendor documentation reviewed November 6, 2026. FirstOfTen has not verified performance through a hands-on test or benchmark. No performance score is assigned. Read how FirstOfTen evaluates tools.